Fasih Uddin
Founder I Sales Director
Selling a property in Dubai can be both exciting and stressful. It is typically an emotional process. To manage the highs and lows, many property sellers hire a professional real estate agent for advice and guidance. A real estate agent can help ensure you get the right price for your property. They also offer advice on improving your property’s value and navigate you through the selling process, including the laws and regulations involved in the property transactions.
Why use a real estate agent?
1. You will get the right price.
In Dubai, it is possible to sell a property without an agent and save on the agent commission. An agent representing a seller charges a maximum of 2% commission. However, securing a real estate agent is one of the best ways to ensure you get the highest possible price for your home.
2. Experts in the local area
Real Estate agents have an in-depth working knowledge of your area. They have a strong understanding of the current market conditions and in-depth knowledge of what buyers are looking for in your area. They also have an understanding of historic sales in your neighborhood and can conduct a detailed analysis of comparable homes for sale in your area. They can share this market knowledge with you. They understand the legal processes involved in the real estate transactions in the area.
3. Negotiating skills
An experienced selling agent may have negotiated hundreds of home purchases before. Their fine-tuned negotiating skills would work in your best interest and enhances your chances of getting the best possible deal for your home.
4. Your property will get more exposure.
Through their connections and networking with other real estate agents, selling agents have a healthy database of potential buyers (including off-market buyers). They can quickly spread the word about the property they have just listed. They also have a thorough understanding of what kind of marketing campaign will work for your property and the buyer you are after. In contrast, an individual who does it alone will only have a small pool of potential buyers. That means the demand for the property will be low, which can translate into waiting much longer to sell your home and possibly not getting the value your house is worth.
How an agent will help you.
Using tested strategies, a real estate agent will help you sell your property fast and get the best price. They do the presentation, marketing, strategizing, communication, buyer engagement, strategic pricing, and negotiations. Although it comes with an additional cost, it will save you time, energy, and a lot of emotional stress. Ultimately, you will get a better price, meaning the agent fees often pay for themselves.
What to look for in a real estate agent.
Below are the factors to consider when looking for an agent.
1. Experience
Skills and market knowledge of an agent come with the experience the agent would have gained in the industry over the years. Look for a real estate agent that will give you honest advice, and explain the latest market trends.
2. Marketing and sale history
It is a good idea to look at the agent’s previous and current sales to understand their marketing skills. Pay attention to the photos, videos, and the copy they use and critically consider if they have presented the property in the best possible way. There should have a marketing plan to get massive exposure for your property on various online platforms.
3. Communication and Reputation
Ask your friends and neighbors who they have sold with and if they would recommend their real estate agent. Word of mouth is a powerful tool for a recommendation. Check out online reviews and social media pages. Consider the agent’s communication. You want someone who will keep you up to date with your sale and communicate with potential buyers effectively.
Are you looking to sell a property in Dubai? Elan Real Estate has experts who are highly experienced, and have in-depth knowledge of the local Dubai market. We can help you get the best price for your property. Get in touch with us today!
